From the heart of Haryana
Basmati & non-basmati riceRooted in India.Made for
your table.
For Sunday biryani.
For everyday comfort.
For everyone at the table.
The best part is who you share it with.Yan Krukau / Pexelsअपनों के साथ
A familiar feeling
Some things
bring us
together.
A pot on the stove. An extra plate. One more spoonful. Good rice belongs to the little rituals that make a meal feel like home.
From comforting khichdi to a biryani made for a crowd, find a grain for your kind of gathering.
Make something goodThere’s life in every grain
From a field of rice.
To a table of stories.
Listen to the little rituals. A breeze through the paddy. A spoon through the rice. An invitation to come closer.
Original-site footage · illustrative scenes. These clips do not document IVVAZ’s farms or kitchens.
Different grains. Same warm welcome.
Meet your
kind of rice.
Long and distinct. Soft and comforting. A little golden. There’s a place for every grain.
Explore all 8 varieties
Small details. Beautiful meals.
A long grain.
A lasting
impression.
Royale’s long, slender grain is a natural starting point for biryani and pulao, where each spoonful deserves its own moment.
Get to know Royale
A closer look. A little movement.
Rice handling · illustrative photographyOur roots / Karnal, Haryana
A rice story.
An Indian heart.
Ivvaz is the export brand of Amit Rice Mill, based in Karnal. Our collection brings Indian basmati and non-basmati rice to kitchens and markets around the world.
Behind every pack is a practical journey: intake, cleaning, milling, sorting and packing. A grain chosen for the way you’ll use it.
Our story Karnal, Haryana, India
From the pack to your plate
Something good
is cooking.
For bigger tables & new markets
Good rice.
Good partnerships.
For importers, retailers and food-service kitchens. Explore the range, compare the grain and tell us what your market needs.
Let’s talk riceExplore trade & export
Export destinations
From India.
To your market.
Choose a destination. Discuss the rice, packaging and documentation your market needs.
KarnalIndia
Origin · Karnal, Haryana, India
Choose a destination
Six cities, connected to India. Select a city on the globe to explore.
Discuss export availabilityDestination availability and shipment terms are confirmed with the export team. Connections are illustrative.
Start an export conversationA few helpful answers
Before you
pull up a chair.
Which rice is good for biryani?
Start with a long, distinct grain such as Royale or Imperial. Cooking method and processing expression also matter. Ask about a sample before choosing for your kitchen.
Do you have non-basmati rice?
Yes. Pure is listed as a non-basmati option. Explore its profile and discuss the processing expression and specification you need.
Can I discuss private-label packaging?
Share your pack size, destination, artwork requirements and expected volume. The team can discuss availability and the next steps.
How do I request a quote?
Choose your variety and share your quantity, destination and packaging needs. You can review an inquiry brief, then open it in your email application to send.